Successful Brand Marketing Formulas Surpass Visitor Expectations

Brands that understand their targeted markets implement marketing strategies that leverage social networks. Social networks hold a key role and give a brand that grasps how to use them benefits by being able to define marketing models. Learned integrated behavioral insights then come to the aid of those areas needing revision. A brand that participates in social media, crowd sourcing, or a combination of both, opens relationship opportunities that extended beyond traditional channels. Therefore, improved customer satisfaction becomes the key to differentiation.

The U.S. Small Business Administration (2009) summarizes small business owners, who carefully layout their marketing strategies, position themselves with a stronger market presence over their competition.  A focused business centers on those activities that need shouldered, which produce consumers. The U.S. Small Business Administration (2009) also points out that successful small businesses determine:

• Who their customers are, 
• Understood their competitive strengths over their competition, and 
• Target market their consumers.  

Those mastered concepts kept a brand focused on its consumers as well as what marketing tools are required for funneled marketing applications to bring about profitable sales rather than exhaustive efforts.

Types of brand marketing models that businesses operate are reviewed in “Business Models on the Web” (Rappa, 2009).  Those web based business models define how a brand earns its money based on its position in the chain of perceived consumer value.  Once a brand drafts its web model, marketing objectives can then be outlined.  The market models means that:

• A brand has defined who its customers are, 
• What their customers want, as well as 
• Which model type fields those customers. 

Putting it another way, marketing models that are focused, vetted, and revises consciousness of consumers’ online behaviors are distinguished as blended to mine target consumers (Rappa, 2009).
When a website can capture the attention of consumers, the website then has influence over consumers and creates feverishness that engenders choice.  Compelled consumer attention means that a brand understands its consumer model, markets, and differentiates from the competition.  Digital behavior research conducted by Avenue A | Razorfish (2007) found that consumers react in a desired positive manner because of other consumer recommendations.  Once again, supporting premise of online-buying behavior shaped through influential peer critiques. This is considered compelled reaction. Concluding that successful online brand marketing formulas surpass normal website experiences. Moreover, brand loyalty is not a factor in driving sales because 80% of shoppers are open to switch brands because of a competitor’s promotion (MarketTrack.com 2014).

To further illustrate, Rognerud (2008) describes Social Media Marketing (SMM) as a renaissance where online testimonials affect branding and marketing objectives.  He particularizes when a brand engages micro social communities, it pulls inward relevant geographic consumers. Micro communities help localized business brands by increasing web traffic, brand development, and widened audience reach. Consumer contributed content in turn fosters the market model viability by compelling desired consumer behavior.

A smart brand that views customers as a network force with shared interests, homologous, and raises values about them is crowd sourcing its customers.  Howe (2006) points out, “Online companies, such as Ebay, built their entire company based off user contributions.”  Brands that architect network marketing models recognize that crowd sourcing constitutes measured cost savings in research and development budgets (Howe, 2006, pp.3-4) as well.  This concept underlines why brands today must reach out across social market networks to collaborate with those networks for mutual shared interests.

To sum up, there is no single formula for online marketing success. Brands today have to evaluate their business model function for consumer value effectiveness while spelling out how marketing, business modeling, consumer behaviors, SMM, and crowd sourcing intertwine as equal pillars affecting survival.



References
Avenue A|Razorfish. (July 2007). Digital consumer behavior study. http://www.razorfish.com/reports/DigConsStudy.pdf
Howe, J. (June 2006). The rise of crowdsourcing. Wired, (14.6). http://wired.com/wired/archive/14.06/crowds.html
Rappa, M. (June 2009). Business models on the web. Managing the
Digital Enterprise.  http://digitalenterprise.org/models/models.html
Rogneurd, J. (28 April 2008). Social media marketing beginner’s 
guide. Marketing Pilgrim.
http://www.marketingpilgrimcom/2008/04/social-media-
marketing-beginners-guide.html
U.S. Small Business Administration (2 April 2009).  Marketing
basics.  http://www.reuters.com/article/SmallBusinessLaw/idUSTRE5314ME20090402